Your Influence score - You are a Twitter superstar. In your segment, you have a huge number of followers who find what you are saying interesting. As Spiderman said, "with great power comes great responsibility". Carry on tweeting and sharing your opinions – people like what you have to say. If you score goes down though, it is because you are not engaging with your community but merely broadcasting your opinions – solve this by responding to individuals.

Your Popularity score - Your popularity score is excellent but can easily get better. This number is solely based on how many followers you have. Many Twitter measurement tools purely rank people according to this metric, however just because someone is popular doesn't mean they are influential. To increase your popularity you will need to follow more people, post regular and interesting content, time your posts to peak times, follow trends and add hashtags to make it easier for people to find your tweets.

Your Engagement score - Your engagement is low because of the way you interact with your community. Twitter is not just about broadcasting your thoughts, telling the world about the great pizza you had last night or pushing your latest post – it’s about conversations. Take the time to know the people who follow you and contribute to the many interesting discussions out there.

Your Trust score - Your trust score is pretty good but could be better. The Edelman Trust Barometer states that 77% of people refused to buy products or services from a company they distrusted. It is trust that makes someone act – for this reason alone, having a high trust score is considered by many to be more important than any other category. Trust can be measured by the number of times someone is happy to associate what you have said through them – in other words, how often you are retweeted. To increase your trust score you will need to create more interesting and informative posts that will give your followers a reason to retweet what you have said.