Your Influence score - You may not be CNN but you understand the importance of Twitter and use it well. To increase your influence score, you will need to get people to re-tweet what you are saying more frequently – the posts you make and the number of people who follow what you say is critical.

Your Popularity score - Your popularity score is low but this can easily be fixed. This number is solely based on how many followers you have. Many Twitter measurement tools purely rank people according to this metric, however just because someone is popular doesn't mean they are influential. However, to increase your popularity follow more people who are relevant to the areas that you find interesting. A good way to do this is to find a peer who uses this well and look at who they follow. Follow people from their list, post regular and interesting content and add hashtags to make it easier for people to find your tweets. You’ll have more people following you in no time.

Your Engagement score - Your engagement is low because of the way you interact with your community. Twitter is not just about broadcasting your thoughts, telling the world about the great pizza you had last night or pushing your latest post – it’s about conversations. Take the time to know the people who follow you and contribute to the many interesting discussions out there.

Your Trust score - Your trust score is low because the content that you tweet is either not credible, interesting or newsworthy. The Edelman Trust Barometer states that 77% of people refused to buy products or services from a company they distrusted. It is trust that makes someone act – for this reason alone, having a high trust score is considered by many to be more important than any other category. Trust can be measured by the number of times someone is happy to associate what you have said through them – in other words, how often you are retweeted. To increase your trust score create more posts that will give your followers a reason to retweet what you have said.