What do the different categories mean?
Idea Starters – this small collective of people are the creative brains behind
many of the thoughts and ideas that other people talk about. Even though they may
not necessarily have a large audience themselves, their insightful opinions often
flow and are repeated throughout conversations long after they have left. They are
typically well connected to other idea starters (where they collaborate on thoughts)
and amplifiers (who they often rely upon to spread their views). Idea starters tend
to be well connected to curators and amplifiers.
Amplifiers – these people frequently have a large audience and following.
Their expertise may be deep but often they rely upon other contacts to provide opinion
to which they then let their readership know about. They often have professional
or commercial motivations such as journalists or analysts but are also more often
than not self-created experts and avid sharers of information. Their advantage and
their burden is their huge number of followers they need to keep satisfied. This
behaviour ensures that they need to receive pre-packaged content that they can easily
repost, retweet or repurpose so that their audience does not diminish. Amplifiers
are frequently well connected to idea starters as the source of their content.
Curators – this group though having a far smaller audience are perhaps one
of the most influential groups. Long after the idea starter and amplifier have left
a conversation, it is the curator that maintains discussion. This niche expert collates
information about a specific topic and is frequently sought after for advice about
this specific area. They often take part in discussions with idea starters and are
avid readers of topic-specific amplifiers.
Commentators – these people individually have little influence. Their behaviour
often resembles little more than adding a comment without contributing greatly to
the conversation. Their influence should not be ignored but should instead be viewed
as a collective to measure the trend of opinion around a subject. An interesting
factor is that this group are often self-moderating - when negative comments are
posted often these contributors will often intervene to correct inaccuracies or
a unfounded negative views.
Viewers - In the conversation this invisible group who we call viewers don’t
leave a foot print except through Google. Indeed it is through Google, and the impact
of viewers on search results, that these other groups become influential and evolve
their role within a conversation. Authority rests with the search patterns of those
who simply observe in a democratic world.
Your Influence score -
You may not be CNN but you understand the importance of Twitter and use it
well. To increase your influence score, you will need to get people to re-tweet
what you are saying more frequently – the posts you make and the number of people
who follow what you say is critical.
Your Popularity score -
score is excellent but can easily get better. This number is solely based on how
many followers you have. Many Twitter measurement tools purely rank people according
to this metric, however just because someone is popular doesn't mean they are influential.
To increase your popularity you will need to follow more people, post regular and
interesting content, time your posts to peak times, follow trends and add hashtags
to make it easier for people to find your tweets.
Your Engagement score -
Your engagement is low because of the way you interact with your community.
Twitter is not just about broadcasting your thoughts, telling the world about the
great pizza you had last night or pushing your latest post – it’s about conversations.
Take the time to know the people who follow you and contribute to the many interesting
discussions out there.
Your Trust score -
Your trust score is pretty good but could be better. The Edelman Trust Barometer states that 77% of people refused
to buy products or services from a company they distrusted. It is trust that makes
someone act – for this reason alone, having a high trust score is considered by
many to be more important than any other category. Trust can be measured by the
number of times someone is happy to associate what you have said through them –
in other words, how often you are retweeted. To increase your trust score you will
need to create more interesting and informative posts that will give your followers
a reason to retweet what you have said.