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Metrics
Your Influence score -
You are a Twitter superstar.
In your segment, you have a huge number of followers who find what you are saying
interesting. As Spiderman said, "with great power comes great responsibility".
Carry on tweeting and sharing your opinions – people like what you have to say.
If you score goes down though, it is because you are not engaging with your community
but merely broadcasting your opinions – solve this by responding to individuals.
Your Popularity score -
Your popularity
score is incredible – you really have an amazing number who listen to what you say.
This number is solely based on how many followers you have. Many Twitter measurement
tools purely rank people according to this metric, however just because someone
is popular doesn't mean they are influential. With your huge number of followers
it is important that you recognise that your reach can be incredibly powerful –
take special care on what you tweet.
Your Engagement score -
Wow – your engagement score is great. You really understand how Twitter works
to get the best out of it and frequently take an active and interactive role in
discussions. Even though you may be popular it is the fact that you take the time
to engage with many people in the community that makes you a great tweeter. Keep
it going.
Your Trust score -
Your trust score is pretty good but could be better. The Edelman Trust Barometer states that 77% of people refused
to buy products or services from a company they distrusted. It is trust that makes
someone act – for this reason alone, having a high trust score is considered by
many to be more important than any other category. Trust can be measured by the
number of times someone is happy to associate what you have said through them –
in other words, how often you are retweeted. To increase your trust score you will
need to create more interesting and informative posts that will give your followers
a reason to retweet what you have said.