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74.4
iain_gray
74.4
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Name: Iain Gray

Bio: CEO of Technology Strategy Board

http://www.innovateuk.org
Influence 74.4
Popularity 61.0
Engagement 62.2
Trust 51.7
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and here's the low down

Your Influence score - You are a Twitter superstar. In your segment, you have a huge number of followers who find what you are saying interesting. As Spiderman said, "with great power comes great responsibility". Carry on tweeting and sharing your opinions – people like what you have to say. If you score goes down though, it is because you are not engaging with your community but merely broadcasting your opinions – solve this by responding to individuals.

Your Popularity score - Your popularity score is excellent but can easily get better. This number is solely based on how many followers you have. Many Twitter measurement tools purely rank people according to this metric, however just because someone is popular doesn't mean they are influential. To increase your popularity you will need to follow more people, post regular and interesting content, time your posts to peak times, follow trends and add hashtags to make it easier for people to find your tweets.

Your Engagement score - Wow – your engagement score is great. You really understand how Twitter works to get the best out of it and frequently take an active and interactive role in discussions. Even though you may be popular it is the fact that you take the time to engage with many people in the community that makes you a great tweeter. Keep it going.

Your Trust score - Your trust score is super but there are still a few things you can do to reach the top rank. The Edelman Trust Barometer states that 77% of people refused to buy products or services from a company they distrusted. It is trust that makes someone act – for this reason alone, having a high trust score is considered by many to be more important than any other category. Trust can be measured by the number of times someone is happy to associate what you have said through them – in other words, how often you are retweeted. To increase your trust score you will need to create more interesting and informative posts that will give your followers a reason to retweet what you have said.

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