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Metrics
Your Influence score -
You may not be CNN but you understand the importance of Twitter and use it
well. To increase your influence score, you will need to get people to re-tweet
what you are saying more frequently – the posts you make and the number of people
who follow what you say is critical.
Your Popularity score -
Your popularity
score is incredible – you really have an amazing number who listen to what you say.
This number is solely based on how many followers you have. Many Twitter measurement
tools purely rank people according to this metric, however just because someone
is popular doesn't mean they are influential. With your huge number of followers
it is important that you recognise that your reach can be incredibly powerful –
take special care on what you tweet.
Your Engagement score -
Your engagement is low because of the way you interact with your community.
Twitter is not just about broadcasting your thoughts, telling the world about the
great pizza you had last night or pushing your latest post – it’s about conversations.
Take the time to know the people who follow you and contribute to the many interesting
discussions out there.
Your Trust score -
Your trust score is super but there are still a few things you can do to
reach the top rank. The
Edelman Trust Barometer
states that 77% of people refused to buy products
or services from a company they distrusted. It is trust that makes someone act –
for this reason alone, having a high trust score is considered by many to be more
important than any other category. Trust can be measured by the number of times
someone is happy to associate what you have said through them – in other words,
how often you are retweeted. To increase your trust score you will need to create
more interesting and informative posts that will give your followers a reason to
retweet what you have said.